Senior Marketing Executive (Automotive)
Job Description:
Responsibilities:
Brand & Campaign Management
• Support the development and execution of marketing campaigns, including product marketing, tactical offers, test-drive campaigns, and showroom events.
• Coordinate Aftersales marketing initiatives such as service packages, promotions, seasonal campaigns, and customer retention activities.
• Ensure alignment of all marketing materials with brand guidelines and messaging.
Content, Creative & Collaterals
• Develop and manage marketing collaterals including brochures, posters, showroom materials, merchandising, and digital assets.
• Work closely with creative agencies or in-house designers to deliver quality content on time.
• Assist in creating content for social media, CRM communications, and digital channels (working with the Digital team if applicable).
Event & Activation Support
• Plan and manage roadshows, showroom activations, customer events, handover experiences, and product showcase activities.
• Support launch events, and dealer-level campaigns models.
• Coordinate logistics, vendor management, event setup, and post-event reporting.
Aftersales Marketing & Customer Retention
• Support service marketing promotions, maintenance campaigns, and customer lifetime value initiatives.
• Work with the Aftersales team to identify communication needs, customer pain points, and service opportunities.
• Develop communication materials for service reminders, customer touchpoints, and retention programs.
Lead Management & Sales Coordination
• Support lead-generation activities and ensure seamless workflow between marketing campaigns and Sales team.
• Track, update, and report marketing-generated leads and conversions.
• Monitor customer feedback and insights to support marketing improvements.
Budget, Reporting & Vendor Management
• Manage marketing budgets for assigned campaigns or projects, ensuring cost-effectiveness.
• Maintain and track invoices, quotations, and vendor agreements.
• Prepare regular campaign performance reports, competitor updates, and marketing analytics.
Requirements:
- Deg with 3 - 5 years of relevant experience in the luxury industries preferred.
- Good Microsoft office applications knowledge i.e., MS PowerPoint
- Proficiency in SEO/SEM strategies and tools (e.g., Google Ads, Google Analytics).
- Experience managing social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Understanding of email marketing platforms (e.g., Mailchimp, Salesforce) and CRM systems.
- Ability to analyze campaign performance using Google Analytics, Meta Business Suite, or similar platforms.
- Good initiative and follow through.
- Good planning and organizing skills.
- Resistant to stress. Self motivated and results oriented.
- Proven good judgment in high pressure situations; an ability to remain calm and logical.
All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Kindly email your resume in a detailed Word/pdf format to [email protected]
We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
Tel: 6950 9753
EA Registration Number: R1111375
EA licence number 02C4944
EA Personnel: Lee Hui En Ashley